Last week, during our second AJC Open Community webinar in The Coaches Operating System (TCOS), I shared something that had landed deeply for me just days earlier in Phoenix.
I’d just returned from spending nine days in Arizona, where I had eight hours of coaching with Steve Hardison. Four sessions, each two hours long. And somewhere in that sacred space, amidst the silence and the intensity and the sheer presence of Being with him, I saw something I hadn’t fully seen before.
It wasn’t a flashy insight. It wasn’t new information. It felt more like finally noticing the one puzzle piece that had been sitting on the table the whole time. The piece I’d looked past because I thought I already understood it.
Commitment.
More specifically: committing people sooner, and to a higher degree, than anyone has likely done before. The kind of commitment that requires deeper listening. Not just to the words they speak, but to the energy behind them. To what they say and don’t say. It means not stepping over the gold. It means hearing their desire and refusing to treat it casually.
What I saw, and what hit me with complete clarity, was that I’d been hearing people’s dreams. Their visions. Their soul-level wants. And I wasn’t always calling them to act in alignment with those desires. I wasn’t fully committing them to what they said they wanted.
I was being timid. And I didn’t even realise it. It was a blind spot.
The very thing I coach others on, not waiting, not shrinking, not playing small, I was doing, quietly, in my own way. And the cost of that wasn’t just a few missed enrollments or a slower-growing practice. It was something far more personal. I wasn’t creating the impact I know I’m here to make.
It wasn’t because I didn’t care. It’s that some part of me still didn’t want to be too much. Too pushy. Too salesy. Too aggressive. And underneath that, if I’m honest, was a thread of wanting to avoid judgement.
But that’s not who I am.
That’s not me being loving. That’s not me being a master of my craft. That’s not the man I declare myself to be every day.
I remembered a moment from years ago, when Steve Chandler told me to read a book before our next call, and if I didn’t, not to show up. He never gave ultimatums. But he did that day. And I’ve never forgotten it. Because it wasn’t force. It was love. He was standing for what I had said I wanted.
I had a similar moment recently. Someone reached out to me, referred by Steve Hardison, though I didn’t know that at the time. He had a huge vision. He’d hoped to work with Steve, but Steve had retired. We messaged for a bit, then it fizzled.
When I brought it into my first session with Steve during this last trip, it sparked something. I saw the whole picture differently. So we spoke again. And this time, I didn’t let it slide. I met his desire with my commitment. I didn’t push. I didn’t convince. I simply refused to let him walk away from his own dream.
Twenty-four hours later, he became a client.
Since then, I’ve started seeing it everywhere. In my school. In my immersion. In every coaching conversation. There’s always a moment when someone names what they really want. And that moment calls for something from me. Not persuasion. Not pressure. Just presence. And a willingness to stand for what they’ve declared. To make a request. To commit them to action.
That’s what I’m practising now. That’s what I’m integrating. And I feel more energised than I have in a long time.
To everyone who joined the webinar, thank you. Every time I share what I’m learning, I feel it settle deeper in my soul. You helped me ground this. You helped me see how alive this is for all of us.
If this speaks to you, the full recording is in the AJC Open Community group under the TCOS platform. Click this link to access it.
I know it would serve you, especially if you listen with your full attention, listen more than once, and allow it to meet the part of you that knows what you really want.
With love and appreciation,
Ankush Jain
Coach and Author of Sweet Sharing – Rediscovering the REAL You
P.S If you’d love to experience this work in action, I’m hosting a free open webinar on 11th June at 19h30 inside the AJC Open Community. I’ll be coaching people live to help them grow their business by looking at who they are being. It will be practical. It will be dynamic. And it might just shift something in you. Sign up here.
