NEW: Masterclass with Steve Hardison
AJC Coaching Career School 2024 is officially SOLD OUT
Get on the waiting list for AJC 2025!
Provisional dates for AJC 2024 live weekends:
07.09 – 09.09 2024
30.11 – 02.12 2024
15.03 – 17.03 2025
Subscribe to Ankush's email list for coaches and stay in tune with everything that happens in the school
“Very few coaches can effectively teach the systems and secrets that lead to prosperity in this profession as well as Ankush Jain, and I’m honored to be a part of this school!”
Creating Conversations
Who to speak to and how to invite them into a conversation
Renewals and Referrals
How to effortlessly have a practice where clients renew AND refer you to other clients
Fees
How to set them, when to raise them and how to talk about them
Social Media
Using social media to build your practice vs it being a time drain
Filling Groups
The difference between enrolling for groups vs individual clients
Become Effective
as a Coach
Agreements
Creating agreements that lead to clients raving about your coaching vs a document that is forgotten
Resources
Effective use of homework to increase the impact of your sessions
Client Astonishment
What it really means to astonish your clients with examples
The Path to Mastery
Effective Listening
Taking your enrollment and coaching to the next level
The Paradigm
A guide that enables you to coach anyone in the world and unlock any of your own limiting beliefs
Continuous Improvement
Seeing coaching as a career that is a mountain with no summit
Create Clients Today
In this AJC 2024 brochure you’ll find all the details about the school, including an in-depth view of the content, faculty guests, logistics and FAQ. Whether you attend this school or not, applying what is in this brochure will help you create clients right away.
AJC 2025 Brochure is coming soon…
The brochure is magical, I was in a super tight spot when Ankush first shared the brochure with me. And I had read only 15 pages but I was able to sign on a new client by getting out of my way. If I had not read the brochure I would have never been able to help my client, that means, I wouldn’t be coaching. The brochure says something along the lines of, to be the best coach you got to keep coaching. That’s something that kept coming through in the webinar as well, keep having conversations, keep enrolling people and most importantly keep serving people.
Nikhil V.
Within 6.5 Months
On the second edition of AJC
36 coaches created
In Proposals
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In Revenue
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53% Sales Growth
There was a 53% average sales growth from participants’ coaching business before and after joining AJC 2023.
Earn More Than The Average Coach
According to ICF Global Coaching Study, the average annual income from coaches world wide for 2022 was £41,713. At AJC 2023, the estimated average annual income per coach is £73,769 – 78% more than the average coach.
The AJC School Consists of
3 x 3-Day Live Weekends in Person in London
In-person intensives to catalyse your growth as a coach
6 x Masterclasses with Guest Faculty
Online masterclasses with world-class coaches and mentors
AJC Coaching Career School Private Community
A valuable space on Mighty Networks to connect with coaches committed to building their businesses
Laser Sessions Throughout the 6 Months
Ankush will coach each member of the school on a practical topic for 30 minutes
Resources
Including books, audio and video resources to support each stage of your coaching journey
Webinars
Monthly group Pre-Calls with Ankush focused on growing your practice RIGHT now. From April to August
Bonus
Sign up now and you’ll also receive
Welcome Package
As soon as you sign up you will receive a welcome package including a never seen before video with Steve Chandler on coaching as a career, access to The Coaching Library online program and a copy of Sweet Sharing by Ankush Jain.
Masterclass with Steve Hardison
In 2023 we had the privilege of hosting a transformative masterclass with Steve Hardison, The Ultimate Coach. This year, we are thrilled to offer access to this invaluable resource to all new attendees.
2 Private Coaching Sessions
You'll get a chance to work on your biggest obstacles and improve your client enrolment process straight away with 2 private 60-minute coaching sessions with Ankush via Zoom.
Private Group Early access
Start right away learning from the group resources and don't miss any live webinar or laser sessions. The 2025 AJC Coaching Career School Private Group on Mighty Networks is already opened.
4 Webinars Prior to The Training in Person
You'll have multiple opportunities to bring your biggest challenges around client creation to the group sessions and learn from watching others getting coached by Ankush.
• 23rd of April 19h30 UK
• 28th of May 19h30 UK
• 25th of June 19h30 UK
• 23rd of July 19h30 UK
• 20th of August 19h30 UK
Masterclasses
At AJC Coaching Career School, you’ll learn from a handpicked group of respected coaches and teachers who live what they teach with heart and integrity.
Each month from September to March, they’ll lead a live, two-hour masterclass packed with personal insights, practical tools, and proven systems. These sessions are interactive, hands-on, and designed to help you apply what you learn directly to your coaching practice.
These guest teachers aren’t selected for fame — they’re chosen because they bring real value and impact.
Masterclass 1
Melissa Ford
Melissa Ford is a master business and life coach who helps people grow their leadership, impact, income and joy.
With over 20 years of experience, SERVICE is the cornerstone of everything she does. This value shines through in her books Living Service: The Journey of a Prosperous Coach, and as a contributing author to the #1 Bestseller, When All Boats Rise: 12 Coaches on Service as the Heart of a Thriving Practice.
Masterclass 2
Amir Karkouti
Amir is a transformative coach, owner of a San Diego based chain of restaurants, and author of numerous titles, including What The F**K Are The Three Principles, Do NOTHING To Get EVERYTHING, Lessons From My Coach, Happiness Formula, and others. Amir has worked with clients at West Coast Recovery Center in San Diego for over four years.
Masterclass 3
Dr Linda Pettit
Dr. Linda Sandel Pettit is a spiritual influencer, author, poet, and intuitive coach. At 71, she smashes stereotypes—quiet yet dynamic, spirited yet grounded, fierce yet sensitive, and embodies the creative life. Linda helps intuitive creatives lead from spiritual consciousness. She designed the Master Your Magic programs and is the author of Leaning into Curves and Elegies to a Dark Goddess.
Masterclass 4
Townsend Wardlaw
Townsend Wardlaw is a transformational coach who helps leaders, founders, and coaches achieve professional success and personal fulfillment. After experiencing the personal cost of business success without balance, he now helps clients transform their internal beliefs and identity structures that drive results. His coaching combines strategic business acumen with deep transformational work. Through The Coach’s Operating System, he leads a global coaching community, while his founder clients have generated over $1.5B in revenue growth and $1B in generational wealth through successful exits.
Masterclass 5
Stephen McGhee
Stephen’s experience includes a career in financial services, advanced degrees in consciousness, health, and healing, and over thirty years advising leaders on personal, professional, and planetary change.
He has done just about everything in the leadership space—keynote speaking, strategic planning, running board meetings, creating culture change, and more. An entrepreneur, author, and filmmaker, Stephen has also led experiential leadership cohorts, including climbing Mt. Aconcagua and navigating class five white water on Chile’s Rio Futaleufú.
His personal journey has revealed a universal truth: leadership isn’t just about achievement—it’s about personal sovereignty. This combination forms the true bottom line—mastery in leadership and mastery in life.
Masterclass 6
Rob Cressy
Rob Cressy helps high performers integrate AI into how they think, create, and operate. He is also the Co-Founder of We Are Unlimited, the #1 AI community for entrepreneurs, where innovators come to master the mindset, strategy, and tools to grow with AI.
Rob brings heart and humanity to AI, establishing a new standard for what’s possible. He believes in a Human First approach to AI, where you lead with your identity, vision, and values. Because when you create from the heart, you win.
Where
London, The Rubens at the Palace Hotel and Masterclasses will be online via Zoom
When
3 x Live Weekends:
• 6th–8th September 2025 (Saturday, Sunday and Monday)
• 22nd–24th November 2025 (Saturday, Sunday and Monday)
• 14th–16th March 2026 (Saturday, Sunday and Monday) – Mandatory
Who Should Attend
Coaches of any experience level and with any background who want to create a long-term, impactful and prosperous coaching career that creates strong, reliable income.
Number of places
Space is limited.
When I look back at the key moments that helped me build a thriving, oversubscribed coaching business, both trace directly back to Ankush Jain. The first came when Ankush invited me to stop treating coaching like a glorified hobby and start treating it like a real business. Committing to a consistent number of conversations each week became the foundation and quickly changed the trajectory of everything that followed.
The second moment came when my practice was half full, and I found myself resisting Ankush’s advice to lower my fees. I had convinced myself that doing so would make me feel like a lesser coach… like I was failing. But when I finally took the leap, the opposite happened. I felt like an incredible bargain, and I knew anyone who didn’t say yes at my new rate was missing out. That shift in mindset changed how I showed up—more confident, more grounded, and more certain of the value I bring. Within six weeks, I was fully booked and I’ve never looked back. Ankush always said something magical happens on the other side of full, and he couldn’t have been more right. Since then, my business has grown year over year. Today it’s built on renewals, referrals, and real results. The AJC approach works because it’s grounded in reality, not hype. It’s been the foundation for everything I’ve created.
Deryl Sweeney
Coaching School FAQs
The focus of the coaching school is on making money ethically and creating clients. It’s not a school focused on how to coach although undoubtedly those who attend will become better coaches.
No, there will be no live streaming option, however the private video recordings of the in-person weekends will be available quickly afterwards for those who can’t attend all weekends.
The masterclasses will be taking place online on Zoom and they will be recorded and shared in our private Facebook Group for the school. You’ll be able to attend live, ask questions and send in questions in advance.
Yes. All webinars, masterclasses and public laser sessions will be recorded and anyone who signs up for the school will have access to them once the school is finished to rewatch at their convenience.
No, accommodation and lunch are not included. However, there are various places to stay – either at The Rubens or close by – and there’re plenty of lunch options nearby. Tea, water and snacks will be provided throughout the live training.
*Special rates have been negotiated with The Rubens for attendees of this school who want to stay in their hotel during the live weekends.
If there is any preparation that either I or the faculty members suggest, we will communicate this well in advance.
This is a common question. Life Coaches, Business Coaches, Career Coaches, Executive Coaches and pretty much anyone in the coaching industry will benefit from the principles taught in how to grow a coaching business.
No. You may focus your career coaching people from any kind of population. Having a niche is not necessary to build a coaching practice. Yet, if you happen to already be connected to and enjoy working with a certain group of people, that can also be used to your advantage. There’re coaches who work by helping successful managers with their leadership, others with their careers (i.e Career Coaches), with intimate relationships or even who work with a certain methodology (i.e Positive Psychology). You might think you need to narrow down your work in such a way, but it’s not necessary.
Whether you’re just starting in your career coaching or are already successful in your practice, there are always new levels to reach. We’ve had coaches who attended previous schools who had already built a prosperous career coaching individuals who also took their businesses to new heights by committing to this coaching school.
Whether your career coaching executives has been based on work done internally for a specific organisation or externally working with businesses, leaders and successful managers, the operating principles taught in the school will help you create an even more prosperous practice.
About the school
It seems as if coaches are struggling as much today as they were a decade ago to create the kind of sustainable income, year in and year out, that they would make in other professions such as law, medicine, accountancy or IT. I know it doesn’t need to be this way. I’ve been helping coaches to create sustainable careers for many years now and after many requests, I am going to share everything I know. All the tips, ideas, strategies and client-enrollment, practice-building principles as well as guest teachers who have personally had a huge impact on my own coaching practice.
I’m Ankush Jain and I’m leading this 6-month practice building school for coaches wanting to build or grow a long-term sustainable career in this profession. Personal development has been a passion of mine for over 20 years and coaching for a decade. I love this profession and I’ve seen it grow over the past decade with more and more coaches graduating from a variety of coaching schools around the world. I want these coaches to be successful not only in their impact but also their financial success.
I’ve learned from the very best coaches and mentors in the world and not only about how to be an effective coach but on how to be financially successful. My own practice really took off when I hired Steve Chandler in 2014 and he has been my coach ever since, which has allowed me to enroll clients and build a thriving & prosperous coaching practice.
Worldwide
On the AJC 2023 we had 17 Nationalities
#AJCglobalmovement
AJC Coaching Career School
A school to help you create an impactful & sustainable coaching practice and change the coaching industry in the process
Ankush Jain
Ankush Jain is not just a life and business coach/consultant, proud father, published author, podcast host and public speaker. He is on a mission to raise the consciousness of the planet through changing the coaching industry. One vehicle for this change is the AJC Coaching Career School which was launched in 2022 which teaches and empowers coaches to grow impactful, ethical and sustainable practices.
He is also the founder of The Powerful Men’s Immersions which are the best personal development programs for men in the world. Clients fly from all around the globe to work with him and he is amongst the most successful and impactful coaches on the planet. He often has a waiting list of people wanting to work with him. He is the author of the book: Sweet Sharing: Rediscovering the REAL You and is currently penning his second book about his journey to becoming the coach he is today.