At the start of 2016, I made a commitment to myself. I wanted this year to lead to a significantly higher income than 2015. Not by simply working more, but by becoming more effective at the conversations that actually created clients. By this point, I was having real breakthroughs with
I remember sitting on a call with Steve Chandler years ago, asking him how to get my book out into the world. I reasoned that I needed to sell as many books as possible to have the biggest impact with my book. I wanted to ask him about Amazon rankings
I am genuinely blown away by the coaches who attend the AJC Coaching Career School. They take what they are learning not only into their coaching sessions but into their marriages, their friendships and even with strangers. Julian Saad is one of the coaches in this current cohort who I
By day three of my men’s immersion in November 2015, I was exhausted. Not from coaching and leading the group, which I loved, but from the constant monitoring and thinking. I used to think that my job as a coach was to provide all of the value my clients received.
Here’s something I’ve come to understand deeply: rapport isn’t just a nice-to-have in coaching conversations. It’s the foundation that allows you to have the most impactful conversations. Think of rapport as the currency you earn before you spend. The stronger your connection with someone, the more you can challenge them
At the AJC Coaching Career School the live masterclasses have become one of my favourite parts of the program. Every few weeks I invite a coach I deeply respect to come, share valuable lessons from their business and coach live. These are people who don’t just talk about coaching, they
When I was in my corporate job, I knew a few coaches. Some were good. But I only ever referred one to my company, Jamie Smart. Not because the others weren’t good. But because I knew the impact Jamie had on my work performance. I wouldn’t just refer any coach.
There was a time I didn’t believe I could choose how much money I made. I thought it was something that happened to me. A function of how the market moved, how clients responded, and how visible I was. I heard Steve Chandler say, “You get to turn the income
There’s a moment from my conversation with Amir that I’m thinking about. On the surface, Amir was talking about coaching, but really, he was talking about who we are being everywhere in our lives. He said the biggest shift didn’t come from the strategies he taught at the recovery centre
Every time I have a conversation with Melissa Ford, I’m reminded of why I appreciate her so much. We recently recorded a short video to give a glimpse into her masterclass for the AJC Coaching Career School this year. One thing Melissa shared struck a chord: the way insecurity creeps
I’ve found that the way to a thriving coaching business isn’t about trying to get more clients, but about helping them flourish before they even hire me. This is a simple but often overlooked idea I’ve shared in the AJC Coaching Career School. I remember standing in front of
I’ve been reflecting on my conversation with Dr. Linda Pettit, and one truth keeps echoing: the only way clients transform is through insight. Not through tactics, cleverness, or the perfect script. True, lasting change happens from the inside-out. Linda spoke so beautifully about this in our recent conversation. She shared
It’s common to get caught up in the comparison game with other coaches, wondering if we measure up or are ‘good enough.’ But here’s something I’ve learned from Steve Chandler: when we approach others from a genuine place of service, the whole concept of status starts to fade away. Whenever
There’s a moment from my conversation with Townsend Wardlaw that’s been sitting with me all day. He was talking about a client he’s served for years. A founder who was growing his company, preparing to scale again and sell. He was also bringing his family into the vision and wanting
When I first met Stephen McGhee earlier this year in Phoenix, it wasn’t his reputation that moved me. It wasn’t his credentials, his track record, or even the stories I’d heard over the years about his coaching. It was something far simpler, and far rarer. It was his heart. We
Last week, during our second AJC Open Community webinar in The Coaches Operating System (TCOS), I shared something that had landed deeply for me just days earlier in Phoenix. I’d just returned from spending nine days in Arizona, where I had eight hours of coaching with Steve Hardison. Four sessions,
There’s one thing AI will never have. Soul. When Rob Cressy said that in our conversation, I found myself nodding—not out of surprise, but recognition. It landed not as something new, but something already known. Because I’ve always sensed that there’s something irreplaceable about human connection. That no matter how
In our very first webinar at the new AJC Open Community last week, one of the most important moments came from a live coaching I had with someone in the call. He told me that in his country, “people don’t pay for coaching like they do in the UK or
In my coaching practice, I’ve discovered the incredible power of setting clear expectations when working with clients. Like many coaches, I was caught up in the urge to serve and help everyone, even when that wasn’t practical or beneficial. The real turning point came when I decided to get clear
One of the most transformative insights I’ve gained in my coaching journey is the power of showing up with an open mind and no agenda. This idea might seem obvious to some, although it didn’t to me at the start of my journey. It might also seem counterintuitive, given that
When I first began using social media to grow my coaching business, I quickly encountered mixed results. I experimented with posting every day for 30 days. However, consistently posting didn’t lead to genuine connections or new clients. It often felt like I was simply sending words out into a void,
Before working with my now coach Steve Hardison, I didn’t fully understand how language shapes our reality. Still, over time, I realised that what I say can deeply impact my personal and professional life. Recently, I shared this perspective with a client who was feeling trapped and uncertain about what
This has been one of the most impactful things in my coaching journey: the power of being bold and public about my vision. When I first started, I was hesitant to share my aspirations openly, I was afraid of being judged. But I soon realised that this hesitation was holding
In my journey as a coach, I’ve come to realise the profound impact of being raw and authentic. It’s a concept I introduced in one of my early coaching schools, and it has stuck with me ever since. The word “authenticity” is often overused, so I prefer to talk about
Last week, my coach Steve Hardison, and I discussed taking my Men’s Immersion to the next level. Steve has a saying: making the ceiling the new floor, i.e., we take an exponential leap into new possibilities. I fly to Phoenix, Arizona, every few months to do the most profound inner
In coaching, impactful conversations are crucial. I’ve learned that it’s not just about talking with each other; it’s about creating a space where clients feel safe to bring their deepest challenges. Early in my career, I realised that many of my clients, regardless of their level, felt insecure about being
Giving wholeheartedly has profoundly impacted my coaching practice. Not just tangible offerings, but the immeasurable value in giving of myself. It’s something I have experienced from both Steve Chandler and Steve Hardison. I cannot put a value on what these men have given me, through our deep, honest and vulnerable
Here are a few ideas that come to come to mind. Firstly, ensure your environment is distraction-free. I asked all of my clients when we’re having a coaching session to ensure they’re in a quiet space with no distractions because I know that will help them be more present. And
When someone says they understand the Principles intellectually, I would say that is shorthand for saying ‘I don’t understand it’. The embodiment of the Principles is completely different than understanding it intellectually. The way I have moved and seen others move from an intellectual understanding of the Principles to an
If you’re feeling overwhelmed at the start of your coaching career, know that you’re not alone and what you’re feeling is normal. It’s not as clear a career path as some other careers, and it can often seem that everyone else is doing far better than you. I find coaching
I remember I was so invested in the outcomes of my business, especially the financial outcomes, and this was not supporting me. When it looked to me like it was really important if a client signed up or I created X amount of income, I had subconsciously put pressure on
It used to be tempting for me to send a whole bunch of resources to clients. But what would happen is that it was often too much for them. Nowadays, I will typically send the client only one resource at a time or a maximum of one type of resource
My view on boredom has changed significantly over the years. I remember when I was in my 20s, I would quite easily get bored and turn to computer games, apps, and binge-watching series online as a way to distract myself and deal with what I saw as boredom. When I
Sometimes I come across coaches who don’t feel like they’re good enough as a coach to start coaching, or they could be a more established coach who doesn’t feel good enough to start a group program or write a book or start something new in their business. Now if they
One of the people I am so pleased to have met on my own coaching journey is Melissa Ford. I first met her at Steve Chandler’s ACS school in the States when I was just starting out as a coach. At first, I was intimidated by her because of the
I had an incredibly valuable conversation with Barb Patterson recently for the AJC Coaching Career School which I am sharing a link to at the bottom of this email. I asked Barb to be on the faculty this year because not only does she work with corporations very successfully, but
This year, I have some new faces on the faculty for the AJC Coaching Career School. One of them is Chris Dorris, who is not only one of the most generous and open-hearted men I have ever met, but he is also a powerful seven-figure coach who works with leaders
I wanted to share some fresh thoughts about UNCONDITIONAL LOVE and how it applies to coaching, enrollment and every aspect of our lives. So many spiritual teachers, including Sydney Banks, would discuss love being the answer. There are videos online where “3 Principles” teachers have discussed this and I have
This year, I have the pleasure of welcoming Dr William Pettit Jr. to the faculty of the AJC Coaching Career School. He has a unique expertise in medicine, the psychology of the Three Principles and creating through who we are Being. He has numerous case studies of helping clients and
In 2012, I started my journey of being a professional coach. I was cooking vegetable fajitas and heard a voice say, you should be a coach. It felt like the universe (or God) was speaking to me. 12 days later, I was sitting in a hotel room in London at
Over the weekend at The Ultimate Experience Birmingham 2024, I’ve heard many people say one day I’d like to work with Steve Hardison; One day, I will come to your men’s immersion or your school, Kush; One day, I want to be on the stage; etc. As I spoke at
It has been hard to see at times, but my wife has always been a catalyst for bringing out the best in me. I don’t believe this is unique to us. Almost all of my clients have told me that their partner will have been pointing out the same thing
One of my mentors redefined the words “success” and “successful” for me back in 2012. It paved the way for many successes in my coaching career, which I started 9 months later. Check out this short clip from my last AJC Coaching Career School, where I share more about this
I learned a great distinction from Steve Chandler regarding nouns vs. verbs. You are not fixed in who you are; you are constantly creating, and you can take action in the direction you want to go. Many times in my life, I made a definitive statement of who I was
When I started coaching, back in 2012, I was all about pushing hard to create my business and clients. I thought that was the way to a successful practice, but as you can guess that came with limited results and a lot of overthinking. What I’ve learned is that pushing
Can we give freely even when we don’t have much? One of my biggest takeaways from my recent conversation with Amir Karkouti for AJC 2024 was about the power of generosity—not just as a nice-to-have, but as a game-changer in both business and life. I was almost moved to tears
One of the many things that Steve Chandler taught me was the incremental approach to change. He learned this from Dr Nathaniel Brandon, who greatly influenced his life. (I highly recommend his book Taking Responsibility, which will be part of the curriculum for my upcoming coaching school) This incremental approach,
One of the things that trips up new coaches is many people saying that the way to become a prosperous coach is to have high fees. I see the exact opposite. I think increasing your fees too quickly is often a way to stay stuck and not make a good
I am so committed to my clients and to the coaches in the AJC Coaching Career School that I have made it harder to graduate from the school. It is not enough to pay me money and show up. How many courses have you taken where you got more information
Many years ago, I started a little side project with Henk Kok and Cory Stephen called the Relationship Series podcast. I interviewed “3 Principles” based coaches, teachers, mentors and therapists on the topic of relationships. It was great fun, I learned a lot, and I got some incredible feedback from the episodes. However,
One of the many things I learned from Steve Chandler was about helping my clients flourish. Coupled with making no difference in the way I showed up to serve potential clients and paying clients, I was immersed in a way of being that was guaranteed to have my coaching practice
I thought I read extensively and was well-versed in the best personal development books. Then, I trained to be a coach and was introduced to a whole raft of books that I wished I had read when I was much younger. It would have helped me so much. A great
It’s been a crazy few weeks in my life. Just over four weeks ago, my grandmother passed away. She had been in hospital for a few days. But I certainly hadn’t expected her not to come home. This happened whilst I was in Phoenix having some sessions with my coach
One of the things I was clear about when I launched the AJC Coaching Career School in 2022, was that the coaches in the school would track their numbers each month. Felipe Bernardo, my business partner has our team create a simple to update Google document where the coaches input
I want to acknowledge Felipe Bernardo, Krystian and the entire team, who have been working tirelessly behind the scenes to allow us to officially open the doors to the AJC Coaching Career School for the third time. Just so you know – the webpage has been updated since last year,
One of the best people in the world at listening and teaching people how to listen better is Dr Mark Howard, a psychologist from California who you may or may not have heard of. Mark and I released a program last year for coaches and one of the reasons why I partnered
For someone to sign up for a coaching package with you, two things are useful to keep in mind: They need to see life differently. 2) They need to live life differently. Step 1 – They need to see life differently. This step is about the client having hope.
One of the fallacies I see today is people talking about being true to themselves and expressing themselves. While I’m not saying this is a bad thing, we also need to consider where our feelings are coming from. There is a big difference between certainty and accuracy. There are many
I have been running The Powerful Men’s Immersions every year, multiple times per year, since 2015 and attendees have come from all over the world, including the UK, Australia, Canada, Europe, and the U.S to join us in England for live part of these programs. It’s not uncommon that many
I remember a few years ago, having a coaching session with Steve Chandler, where I was telling him that I didn’t know what to do next. I had a bunch of ideas, and I shared all of them with him. “I could do this program, I could run this thing,
Men’s work or being part of men’s groups has been some of the most rewarding personal development work I’ve ever done. I can’t talk for everyone, but being in a space where I was around other men – and men only – allowed me to open up in a way
Many coaches are looking to fill some kind of group programme. This could be anything from a retreat to corporate training to an online group. Most know I have successfully filled groups for many years, including the AJC Coaching Career School or my Powerful Men’s Immersions. But they sometimes struggle
Sydney Banks once said life is a contact sport. By that, he meant that even if you got an understanding of the truth he was pointing to – the fact that our experience of life comes to us via our moment-to-moment thinking – that doesn’t stop us from feeling certain
One of my clients once asked me, “how do you always have a resource that is appropriate and out for whatever I’m going through?” It’s a great question he asked me because whilst it might seem like I have a magical resource library, it’s actually one I’ve cultivated and grown
One of the things that’s really important to me is to be a role model for my son and to be an amazing father. In fact, every morning and every evening, I say my set of declarations around who I’m creating myself to be and two of the declarations are:
Many coaches use formal coaching agreements with clients and sometimes people ask me what do I use. Now whilst I do have a formal coaching agreement, it has really evolved over the years. My coaching agreement is less a legal document that is protecting my business interest and instead it
Sydney Banks: Illuminating the Path to Inner Wisdom Sydney Banks, a visionary philosopher and lecturer, dedicated his life to exploring the depths of the human mind. In 1973, he experienced a profound spiritual awakening that led him to develop the Three Principles of Mind, Thought, and Consciousness. Banks’ insights into
One of the biggest changes in the last year has been my relationship with my wife and a deeper sense of connection that we have fostered and cultivated during this time. This is not to say that we are perfect or that we never disagree with each other, but there
Coaches often ask me about a situation where they’re coming to the end of a coaching package with their and they would like to extend the coaching agreement with them. Most of the time it’s a client that they have done some great work with and they would love to
My self-esteem was low for years, and I wouldn’t have admitted this, even to myself. It was low because how I would speak to myself wasn’t kind, encouraging or motivating. Can you relate? I often had the worst opinion of myself compared to anyone in the room. At the same
I would speak to coaches over the years who would give me some version of “I’m good at coaching, people I speak to give me great feedback about their conversation with me and how it has helped them, but I’m struggling to get clients” or “I’m uncomfortable with sales” or
I struggled with procrastination for so much of my life. Yet, I knew what I wanted to create – or I thought I did – but I would still be distracted by tasks that weren’t important or worse, spending time on social media or websites or playing computer games, which
There’s a great book called “Good to Great” by Jim Collins that I read many years ago, which talks about companies that leapt from being good (in line with their peers) to great (outperforming their peers in financial terms). It’s a fascinating book that challenges many conventional wisdoms about what
Last year, I didn’t think I had anything to forgive myself for in my life, and if I did, it wouldn’t have occurred to me that self-forgiveness would have unlocked the next level of well-being, success and happiness for me. Yet, that’s precisely what happened through my work with Steve
I filled many group programmes over the years, from my AJC Coaching Career School to my Powerful Men’s Immersions to programmes I facilitated online with excellent coaches like Steve Chandler and Amir Karkouti. Almost every single programme I have ever run has sold out. And coaches often ask me how
Many people may have heard of my document, a set of “I am” declarations that I speak out loud every morning and every evening. I created these statements over several sessions with the Ultimate Coach, Steve Hardison, in his office in Arizona. They resulted from a deep self-forgiveness process which
When I started coaching, I searched for people to coach and tried convincing them to work with me. This approach to client creation has switched from what we call a pushing energy, where I’ve wanted to create clients, to more of a pulling energy, where clients more naturally want to
This lecture starts with a reflection on the profound impact of Sydney Banks and the Three Principles on individuals, particularly psychologists and healthcare professionals in the United States. Sydney Banks emphasises the existence of something deeper than the human mind’s current perception, urging humanity to awaken to this truth. The
Sydney Banks, the Enlightened Gardener Sydney Banks, also known as Syd Banks, was a Scottish philosopher and lecturer who had a profound impact on the field of psychology and personal development. In one of his recorded lectures titled “Wisdom,” Syd Banks, often referred to as the pioneer of the Three
I work with a lot of men. One of the most common challenges they have is that there’s simply too much to do and not enough time. This can seem like the cause of a lot of stress. I can relate to this because I’ve felt like this too. Being
I want to help all coaches be more prosperous as I believe a rising tide lifts all boats. So, I reflected that if I was to start my coaching business from scratch, the one thing that I would solely focus on is creating conversations, ideally with prospective clients who are
Join us for a captivating interview with Dr. Keith Blevens, a renowned 3 Principles mentor, friend, and colleague. With over 10 years of experience together, Keith shares valuable insights on the practice of coaching and the importance of shifting focus away from personal problems. Discover the power of tapping into
Join Ankush Jain in an engaging conversation with JP Morgan as they explore the Three Principles and their practical implications in coaching. This long-awaited interview dives into the intersection of the Principles and Being. JP shares his perspective on how a deep understanding of the Principles can unlock the potential
Join Ankush Jain and renowned coach Steve Chandler – The Godfather of Coaching – in this engaging conversation as they reflect on their eight and a half years of coaching together. You’ll gain valuable insights into the transformative power of coaching, the importance of trust and rapport, and the journey
Join us for this enlightening interview with Dr. Mark Howard, a renowned faculty member of the AJC Coaching Career School. Dr. Howard, based in the beautiful San Francisco Bay area, brings his expertise in deep listening and building close relationships to the discussion. Discover valuable insights into overcoming challenges in
Join us for an insightful interview with Melissa Ford, renowned coach and faculty member of the AJC Coaching Career School. In this conversation, you’ll listen to her valuable lessons on running a coaching business, personal growth, and the art of service. Melissa shared her journey of transforming coaching from a
One of the themes that came out of my inaugural AJC Coaching Career School, was being audacious. This was a word I’d used in a coaching session with coach Ben Owen who reminded me of it during the first module of the school and it then became a theme for
Join us for an inspiring interview with the remarkable coach and author, Karen Davis, as she shares her insights and experiences in the coaching industry. In this video, we dive into Karen’s coaching journey and her expertise in working with corporate executives and entrepreneurs. I’ll learn how she has achieved
I had been a people pleaser for a lot of my life. I craved the approval of other people because frankly, I didn’t like myself. I believe that if other people approved of me or liked me, then I would be happier and I would somehow feel better inside. Perhaps
Join us for the third installment of our video series of AJC Coaching Career School 2023. In this video, Cathy Casey shares her unique perspective on achieving a sustainable income as a coach. You’ll learn from her personal story and gain valuable insights on how to approach your coaching business
There are so many marketers sharing the idea of making six figures as a coach within a very short space of time. They are selling the idea of some incredible 6 figure lifestyle but they are missing something. £100,000 in revenue doesn’t equal the same as £100,000 in salary. If
At the time I first hired Steve Chandler in 2014 I didn’t have a great track record of finishing projects. Now that’s not to say I didn’t finish anything but often if there was a project that seemed to be less interesting to me, whether it was in my personal
In this video, Deryl Sweeney interviews Ankush Jain about how to get the most out of the Coaching Career School which Ankush has created. Deryl is a professional life coach who has been working with Ankush as an apprentice since 2022. If you’re looking for effective tips to optimise your
One of the biggest mistakes I made when having initial conversations with prospective clients was, that I was always talking about my coaching. I was describing what my coaching does for people, how its different to other modalities of coaching and I would talk about how it works. I didn’t
One of the things that really helped me when I was introduced to the Three Principles understanding was seeing how no emotion is wrong. As a human being, the nature of my experience is that I’m going to get a range of emotions. Prior to this, I had been trying
I love a good “Steve-ism”. A term I coined about the excellent one-liners that I’ve heard or read from Steve Chandler over the years. One of them is “No one wants to hire an unsuccessful, success coach”. It really hits home for me on an important point. We have to
In this Three Principles Coaching Demonstration, Ankush coaches Nick Bottini on the topic of how to grow his coaching business with the perfect clients for him by serving his Facebook group powerfully. Ankush helped Nick be able to serve his group in the most genuine and impactful way and he
I feel like I’m constantly getting cold messages from people on LinkedIn, Facebook and Instagram offering me their services to help me create clients or market myself. It feels spammy, because it is. They have no idea who I am, whether I need help or what issue or challenges I
This is an audio lecture by Sydney Banks, a Scottish man who experienced a spontaneous and profound spiritual insight into the true nature of the mind in 1973, and who later developed language to express this understanding by calling it The 3 Principles of Mind, Thought and Consciousness. In this