What Happens When We Stop Chasing Clients – with Melissa Ford

[YT THUMB] Interview with Amir

There’s a moment from my conversation with Amir that I’m thinking about.

On the surface, Amir was talking about coaching, but really, he was talking about who we are being everywhere in our lives.

He said the biggest shift didn’t come from the strategies he taught at the recovery centre where he once worked. It came when he shared, truthfully, about a moment when he’d fought with his wife. Or when he hadn’t spent enough time with his daughter. When he let himself be fully human in front of them.

That’s the reason I love Amir’s masterclasses. When he spoke about these raw moments, I felt that.

Because I can completely relate. I’ve been on my journey of personal and professional growth for 25 years now. And, surprise, surprise, I am not perfect!

People often come to me and ask: How do I get paid consistently for coaching?

But the real gold is when we discover that the change isn’t just in one area. It’s about who we need to be in all areas of our lives.

That’s when the deeper and more sustainable shifts begin. That’s when people start enrolling clients, not because they’ve found the perfect thing to say, but because they’ve stopped hiding who they are. That’s when their interaction changes. Their relationships change. Their lives change. And they make more money.

I’ve invited Amir back again this year, not just because his masterclasses are brilliant (they are). But because he walks his talk. The way he treats his wife. The way he plays with his daughter. The way he shows up in our school community, even when he has ten other things going on. He’s not coaching full-time (he runs other businesses). However, he’s living this full-time.

That’s what this school is about. Not about looking good or presenting yourself as an expert. It’s about being real and creating authentic relationships with your clients.

We don’t need to fake it until we make it. We just need to come in, as we are. And stay on the path to being what we teach.

Thank you, Amir. For your heart, your honesty, and your humour.

If you’re a coach and something resonates with you as you read this, I invite you to pay attention to it.

If you let it, it might just change your relationship with coaching forever.

With love and appreciation,
Ankush Jain
Coach and Author of Sweet Sharing – Rediscovering the REAL You

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