We see everyone’s highlight reel on social media. It is easy to look at that and assume what a person’s life looks like. Except, we don’t really know.
I’ve been on both sides of this equation. In 2014 I had a friend come and visit me in London. He marvelled at my life and said something like, “wow, you’ve made it”.
He saw me living in a plush apartment in central London, working for a blue chip company, and enjoying life. Except I wasn’t. I hated my job, detested my boss, and was totally outside-in looking to my coaching career to take off to make me happy. I didn’t realise it doesn’t work that way.
Similarly, it’s always funny to hear people’s thoughts on my life since I became a coach. I’ve had people assume I was making millions and people assume I must be relying on some trust fund because my business couldn’t possibly fund my lifestyle. On the other hand, I’ve coached coaches who looked like they were very successful on social media tell me they were making very little in this profession and vice versa.
I have found what is key is what your life looks like away from social media. Trying to coach people on relationships when your own is falling apart is tough. Coaching people on wealth when you’re living hand to mouth is hard to sell. Helping people find mental health when you’re stressed out would be difficult for anyone.
If you want to grow your practice, it’s important not to overlook the fundamentals. This can be very revealing and has always pointed me to areas where I could grow. As Sydney Banks said:
“You can’t give away what you don’t have”.
Here’s a short and to-the-point video by Chip Chipman on how ineffective it is to try convincing clients to work with you and what is a better alternative for creating clients:
With love and appreciation,
Coach and Author of Sweet Sharing – Rediscovering the REAL You
P.S In the AJC coaching school, we are focusing on business growth, but this is always grounded in authenticity and not faking it until you make it. Trying to be something you are not will never work in any profession but especially not in coaching. If you’d like to learn more about the next School in 2023 and see if it’s a good fit for you, just reply to this email and Felipe will keep your details on record.
Be the first to know when new content comes out, subscribe to Ankush’s email list for coaches: http://eepurl.com/b2YXID
To find more resources for coaches, please visit https://www.ankushjain.co.uk/coaches
Learn more about Ankush Jain Coaching Career School: https://www.ankushjain.co.uk/ajc