The Dirty Little Secret In Our Community (+ Black Friday Offer)

I’ve been reluctant on sharing this in the past because I don’t want this to be seen as a dig on anyone in particular.

Everyone I’ve met in the Three Principles community has been wonderful, open, giving and a joy to be around. I’m grateful to have hired 3P mentors and teachers, as well as have invested in courses and read many books to deepen my grounding.

But there’s something that no one seems to be talking about, at least publicly.

Whilst there is more training available than ever before and there are some wonderful programs and teachers out there…the majority of coaches in this industry aren’t making any money.

When I first came across the Principles in 2012, it was through the desire to be a full-time professional coach and leave my job. Little did I know in the following couple of years I would get deeply impacted by this understanding and my life would change beyond recognition. I am every day grateful for my early teachers and mentors.

Still, I really struggled to make anything near to a living wage from coaching compared to my previous job.

I didn’t even care about making six figures or anything else you see by the marketers, I just wanted to be able to live of coaching and I wasn’t able to do that.

But not only that, no one else around me – who didn’t already have a full-time coaching practice before they came across the Principles – was succeeding at making a living.

When I looked around and spoke to colleagues in this community, I noticed that although they took different paths, got into other courses and hired different mentors, they all still had a similar story.

It was only when I started working with my coach Steve Chandler that I began to bridge the gap between where I was and what I needed to be earning to live of coaching. Besides, what I was learning from Steve about building a practice was completely in line with the spirit of the Principles and the feeling of this community. It wasn’t a different direction.

I was surprised a few years ago when chatting with Dr. Mark Howard on how he is one of the only people that has been completely aligned with me on how grounding on the Principles is NOT the only thing you need to grow your coaching practice. There are coaching skills, enrollment skills – and other things which aren’t opposed to the Principles – that are needed to grow a coaching business and make a living.

Hence why we created our online program.

The main reason wasn’t to generate an income for us, it was because we want to help this community, we want every 3P coach to grow and become prosperous. We wanted to make it as easy as possible for anyone to have access to this information which we feel is different from anything else out there.

So in the spirit of Black Friday sales, from 19th and 26th November, everyone that purchases our program online will get a free coaching session with either Mark Howard or me.


The only thing you need to do is head over to the website, purchase the course and then either send an email to Mark ( or me ( telling us that you’ve bought the course and that you’d like to set up your coaching session.

This offer stands for one week only.

We just want to make it a no brainer for people to attend because we know that the more coaches in this profession who learn the skills we’re sharing and learn how to build a sustainable full-time coaching practice, the more people are going to be impacted by the Principles.

With love and appreciation,
Coach and Author of Sweet Sharing – Rediscovering the REAL You

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