The Art of Service: Lessons with Melissa Ford | AJC Coaching Career School 2023

Join us for an insightful interview with Melissa Ford, renowned coach and faculty member of the AJC Coaching Career School. In this conversation, you’ll listen to her valuable lessons on running a coaching business, personal growth, and the art of service. Melissa shared her journey of transforming coaching from a personal endeavour to a thriving business and her practical insights into maintaining rapport with clients, setting effective policies with your coaching agreement and embracing the impersonal nature of your business.

0:00 – Introduction and appreciation for Melissa Ford
1:05 – Viewing coaching as a business
2:23 – The power of personal growth and humility in coaching
4:16 – Transitioning from a practical hobby to a separate business
5:21 – Embracing the impersonal nature of business for greater service
6:30 – Balancing the relationship aspect and professionalism in coaching
7:48 – Developing policies to maintain objectivity and clarity
10:21 – The transformative nature of mistakes in business
11:54 – Being in the lead and initiating challenging discussions
13:18 – The importance of cash flow and maintaining a financial buffer
14:27 – Conclusion and key takeaways

More about Melissa Ford:
Melissa Ford is a master business and life coach who helps people grow their leadership, impact, income and joy.

With over 20 years of experience, SERVICE is the cornerstone of everything she does. This value shines through in her books Living Service: The Journey of a Prosperous Coach, and as a contributing author to the #1 Bestseller, When All Boats Rise: 12 Coaches on Service as the Heart of a Thriving Practice.

If you are interested in joining the second AJC Coaching Career School which is focused on creating clients, increasing your prosperity and growing your business in a way that is ethical and in line with your values, then check out this link:

The school lasts over 6 months, it will take place in London with some online delivery of masterclasses and there is a lot more information on the sales page and a link to a longer brochure with a lot more information. I personally believe there is nothing else like this.
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Find out more about Melissa at


With love and appreciation,
Coach and Author of Sweet Sharing – Rediscovering the REAL You


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