In our very first webinar at the new AJC Open Community last week, one of the most important moments came from a live coaching I had with someone in the call.
He told me that in his country, “people don’t pay for coaching like they do in the UK or the States.”
I hear that kind of thing all the time — “Oh, people over here don’t pay,” “It’s different in my town,” or “Coaching is too expensive for my market.”
And I just have to call it for what it is…
A generalisation. A limiting belief.
I remember a conversation I had with a client a while ago, another coach who worked with business owners.
At the time, I asked him about his best client. He’d been working with this business owner for about five years. I asked what had happened in that client’s business over that time.
“He’s gone from five million to thirty million in revenue.”
That’s a $25 million growth.
And when I asked how much of that he thought came from the coaching work they’d done together, he said:
“Easily half.”
That’s $12.5 million in value that came through their coaching relationship.
It was really important that he got the value his coaching creates.
The truth is:
It’s not about your fees.
It’s about the value.
And it’s about where you’re coming from when you speak about your work.
If you’re operating from a place of, “People won’t pay,”
Then guess what? They won’t.
But if you really start to see and own the impact you’re creating — and speak from that place — everything changes.
If this resonates with you and you missed the webinar, I really encourage you to go watch the replay.
I go deeper into this and several other lessons around building your coaching practice from who you are being, not just what you’re doing.
With love and appreciation,
Ankush Jain
Coach and Author of Sweet Sharing – Rediscovering the REAL You
