This year, I have some new faces on the faculty for the AJC Coaching Career School. One of them is Chris Dorris, who is not only one of the most generous and open-hearted men I have ever met, but he is also a powerful seven-figure coach who works with leaders in large corporations to become more mentally tough, effective, and productive.
I asked Chris Dorris to join the faculty because he has not only achieved incredible business success year after year but also has some really unique insights into working with corporate leaders. Many coaches in the previous two cohorts wanted to work with more clients like this, so it made complete sense to ask Chris to join the faculty, which he immediately agreed to. In addition to Chris’ two-hour masterclass later this year, everyone in the school will get a copy of Chris’s book on mental toughness mantras.
Today, I want to give you a taste of what his master class will be like. Chris shared that he’s never been certified but has made high six figures and even seven figures by focusing on serving his clients deeply. This approach has allowed him to create a comfortable schedule with plenty of free time for what matters most to him.
This is why I love having Chris on the faculty. He’s not about sleazy marketing techniques or tricking people into working with him. He’s about genuine service and excellence. Chris mentioned a key question from Steve Chandler that changed his life: “If that was the only customer you were allowed to have, how would you serve them more deeply?” This mindset of going deeper with existing clients rather than constantly seeking new ones is crucial.
Chris’s advice is to trust your passions, be amazing at what you do, and stay on the path. It’s about constant improvement and commitment to the craft. He believes that we live in a flawless universe where trusting in our passions leads to abundance.
I love that Chris emphasises the importance of creativity and over-delivering. It’s not just about doing the norm but finding unique ways to serve your clients beyond their expectations. This mindset has significantly impacted my own business and it’s something we keep exploring deeper at AJC.
