Ankush Jain

One of the things that trips up new coaches is many people saying that the way to become a prosperous coach is to have high fees. I see the exact opposite.

I think increasing your fees too quickly is often a way to stay stuck and not make a good income in coaching. I've met coaches who have been paid thousands or tens of thousands of pounds by a client who was very happy with the service, but they're not getting consistent clients and therefore their income is far lower than they really want.

Now, the actual number will be different for different people. For one person getting paid 50 pounds per session is just far too low, and for someone else, it's a huge sum of money.

My advice is to **charge a fee that you feel comfortable with and that you know is incredibly good value for money. **

Then, get full at that fee level.

Once you're full, your fee will go up simply based on higher demand – and it can increase quite significantly. But if you're trying to increase your fees to a number that no one is willing to pay, you are hampering your growth as a coach.

So if you feel like your fees are low, especially when you're starting out, just remember that at the beginning, it's not about the fee. What's more important is that you get experience of getting paid coaching, because the more you coach, the more comfortable you'll get with coaching and the better and more impactful you will be.

If you haven't watched yet the recent coaching demo I did with one of the members of my Coaching From 3 Principles Understanding Facebook Group, head to the group now. I did this to highlight that I will be conducting two of these a week for the upcoming AJC Coaching Career School.

Since the video recording is in a private group, you must first join the group if you haven't already to gain access to it. In case the link doesn't work, please head to the Guide's section within the group, you will find the video under the AJC Coaching Career School.

With love and appreciation,
Ankush Jain
Coach and Author of Sweet Sharing – Rediscovering the REAL You 

For someone to sign up for a coaching package with you, two things are useful to keep in mind:

1. They need to see life differently. 2) They need to live life differently.

Step 1 – They need to see life differently.

This step is about the client having hope. It's about you painting the possibility of what could happen for the client if they worked with you. It's not about leaving this to chance. 

I had a client in my home on our final session of a small coaching package. He was looking for a longer-term coach; someone who charged less so he could work with them on a more extended agreement. I recommended a couple of coaches he could hire who are clients of mine, AND I told him that if we worked together for a year, he could double the revenue of his business and have substantial personal shifts in his life. I wanted him to see what would be possible for him if we worked together.

Step 2 – They need to live life differently.

Sometimes step 1 is enough, but often for a client to sign up, they have to start making the changes we outline in step 1 i.e. step 2 is about transformation occurring and not just the possibility of transformation. 

So, if clients are not signing up, often the issue is that you need to create a bigger possibility for them in step 1. If you are not doing this, the potential client may not feel hopeful and/or see the possibility of transformation. They don't need or want anymore. OR you’ve shown them what could be possible for them, but they haven’t experienced any actual changes yet, so they don't sign up because they don't believe it will happen. This is especially true if they’ve worked with another coach or programme where they didn’t get the return on the investment they wanted. 

Dr. Mark Howard and I have created a self-study programme called “Building an Impactful & Sustainable 3P Coaching Practice”, and there is an 11-minute preview from Chapter 3 about getting started and dealing with your insecurities. I highly recommend you listen to this and check out the other free previews we have in this course.

With love and appreciation,
Ankush Jain
Coach and Author of Sweet Sharing – Rediscovering the REAL You 

I remember a few years ago, having a coaching session with Steve Chandler, where I was telling him that I didn’t know what to do next.

I had a bunch of ideas, and I shared all of them with him. “I could do this program, I could run this thing, I could do another version of my Men’s Immersion”… but I didn’t know what to do.

Steve, with his trademark humour, suggested I put the different options on a dartboard and throw darts at it, and whatever the dart landed on or was closest to, do that next. I looked at him quizzically. But as always in Steve’s humour, there was truth to it. He pointed out that it didn’t matter what I did next so much as that I did something.

That has stuck with me ever since. It’s so easy for me to get caught up in the excitement of something new. Starting things and not finishing them, or just getting in my head about doing the right thing and doing it in the correct order.

I’m not saying we shouldn’t ever consider what to do next or what might be the best thing for our business. It’s less critical than we might think. When I work with coaches, I always point them to just doing something and getting it to completion. I’d say one of the legacies of my work with Steve Chandler was learning to complete projects that I had started because this is something that I used to struggle with before I became a coach.

Not only is prioritising certain tasks inevitable for a successful business, but the understanding of the human mind can increase your performance, resourcefulness and well-being in any area. I recommend you listen to a great podcast episode with Piers Thurston. We discuss the invisible part of the success formula for business and much more. Check it out down below.

P.S. I am glad to see how my online course with Dr. Mark Howard continues to help coaches grow their businesses. This is a course we created to bridge the gap for coaches who got impacted by The 3 Principles but still struggle to create clients in an ethical and sustainable way. The next couple of days I’ve got a special Black Friday offer of 20% off this course. Click here to get your discount.

With love and appreciation,
Ankush Jain
Coach and Author of Sweet Sharing – Rediscovering the REAL You

Men’s work or being part of men’s groups has been some of the most rewarding personal development work I’ve ever done.

I can’t talk for everyone, but being in a space where I was around other men – and men only – allowed me to open up in a way that I couldn’t do in mixed groups. It also gave me a space to talk about things that I may have been reluctant to discuss with my male and female friends.

Some insights from attending men’s groups or programmes impacted me in every area of my life, from work to relationships to income. If it wasn’t for some men’s programmes I attended over ten years ago, I may never have become a coach myself and gone on to run my groups and programmes for men.

Men’s groups are wildly different from each other. They are not a one-size-fits-all all. Certainly, I found out that in the world, there are men’s groups which focus on the polarity between men and women. Some men’s groups are really physical and take people out into nature and take us away from our creature comforts. And then there are my own men’s groups that are quite different to this. These are really grounded in the spiritual and psychological understanding of the **Three Principles, **along with the workaround Being that I’ve been introduced to by Steve Hardison to facilitate a deep and powerful shift in the men who attend.

Ultimately, whether you should attend a men’s group is down to your own judgement. I suggest someone attend a men’s group if it makes sense to them to do so.

A while ago, I had an interview with Michael Neill. He is a world-renowned transformative coach, bestselling Hay House author of 5 books and a weekly radio show host. I was very fortunate that he offered to conduct a webinar for my Powerful Men’s Group, where we talked about being a powerful man and where he took questions from the group. Check out the video below to listen to this conversation.

With love and appreciation,
Ankush Jain
Coach and Author of Sweet Sharing – Rediscovering the REAL You